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本文從品牌設(shè)計(jì)、標(biāo)志設(shè)計(jì)、外立面設(shè)計(jì)、景觀設(shè)計(jì)、宴會(huì)廳設(shè)計(jì)等多方面介紹，全面呈現(xiàn)、解讀皇家花園萊茵店落地方案。

南京皇家花園（萊茵店）設(shè)計(jì)

時(shí)間：2022年3月

業(yè)主：南京皇家花園

項(xiàng)目類型：全案設(shè)計(jì)

項(xiàng)目功能：品牌設(shè)計(jì)、標(biāo)志設(shè)計(jì)、VIS設(shè)計(jì)、外立面設(shè)計(jì)、景觀設(shè)計(jì)、工裝設(shè)計(jì)、宴會(huì)廳設(shè)計(jì)

設(shè)計(jì)管理與咨詢：Leon Xu

品牌與概念設(shè)計(jì)：Suàn

品牌視覺設(shè)計(jì)：劉志杰

建筑規(guī)劃設(shè)計(jì)：總理、張超

室內(nèi)表現(xiàn)設(shè)計(jì)：費(fèi)遷、劉鴻博

設(shè)計(jì)團(tuán)隊(duì)：宮設(shè)設(shè)計(jì)工作室

Nanjing Royal Garden (Laiyin Shop) Design

Date:2022.03

Client:Nanjing Royal Garden

Project Type:Full Design

Program:Branding Design, Logo Design, VIS Design,Facade Design, Landscape Design, Workplace Design, Ballroom Design

Design Management and Consultancy:Leon Xu

Branding and Conceptualization: Suàn

Brand Visualization: Zhijie Liu

Architectural Planning and Design: Zong Li, Zhang Chao

Interior Performance Design: Fei Qian,Hongbo Liu

Design Team: Gong Design

Chapter1

品牌設(shè)計(jì)

品牌輔助圖形應(yīng)用主要視覺圖形，通過粗細(xì)變化的線條呈現(xiàn)，與藝術(shù)空間的柵格呼應(yīng)。簡(jiǎn)約而無限動(dòng)感，增加時(shí)尚與視覺的記憶點(diǎn)。猶如在光影間穿梭，金色主色調(diào)打造皇家藝術(shù)，呈現(xiàn)品牌高級(jí)感。

The brand auxiliary graphic applies the main visual graphic, which is presented through thick and thin changing lines, echoing the grid of the art space. Simple and infinite dynamic, increase fashion and visual memory points. As if shuttling between light and shadow, the gold main colour creates royal art, presenting a sense of brand premium.

品牌標(biāo)志 / Logo

色彩背景 / Colour Background

我們秉承著為品牌賦能，幫品牌成長(zhǎng)，助品牌蛻變的路徑和目標(biāo)，精心為每一位客戶打造專屬自己的品牌內(nèi)核與外觀，力求增強(qiáng)品牌的識(shí)別度與知曉度。

We are adhering to the path and goal of empowering the brand, helping the brand to grow, and helping the brand to transform, and we carefully create an exclusive brand core and appearance for each client, and strive to enhance brand recognition and awareness.

Chapter2

工裝設(shè)計(jì)

外立面

這是一封用柳葉系住的情書。我們?cè)谠鞠裾奂埖膱?chǎng)地現(xiàn)狀基礎(chǔ)上增添了柳葉的詩意。讓紙的脆弱與建筑的牢固形成一口關(guān)于回憶的嘆息。就像一個(gè)寫滿童稚情詩的紙飛機(jī)，起飛，飛行，送愛意給風(fēng)。

This is a love letter tied with willow leaves. We have added the poetry of willow leaves to the current state of the site which was originally like origami. The fragility of the paper and the firmness of the building form a breath of sighs about memories. Like a paper aeroplane filled with childish love poems, it takes off, flies, and sends love to the wind.

我們意圖打造一座青蔥無菌的樂園，將生命的綠意與頑強(qiáng)透過景觀設(shè)計(jì)展現(xiàn)出來。這里，鮮花與飛鳥相伴，綠樹和溪流相棲。大自然與建筑的完美融合打造宜人宜居的舒適空間。

We intend to create a verdant and sterile paradise where the greenness and tenacity of life is revealed through landscape design. Here, flowers and birds are accompanied by green trees and streams. The perfect blend of nature and architecture creates cosy spaces for people to live in.

公區(qū)

打開折紙，映入眼簾的是一樓公區(qū)一片青澀的回憶。斑駁的綠色中滿是拼命生長(zhǎng)的生命。從內(nèi)到外的微熟青色，延展舒適的線條讓沒有生命的白色紙張有了溫度。

When you open the origami paper, you are greeted with a green memory of the ground floor commons. The mottled green colour is full of life growing desperately. The slightly ripe green colour from the inside to the outside and the comfortable lines of extension give warmth to the lifeless white paper.

辦公室

我們習(xí)慣用“守護(hù)”或者“擁抱”來表達(dá)情感，力求用綠色裝點(diǎn)整個(gè)辦公室空間的朝氣與活力。綠色的糖果色充盈著空間色彩，盡享辦公的甜蜜與幸福。

We are accustomed to using “guardian” or “embrace” to express emotions, and strive to use green to decorate the whole office space with vitality and energy. Green candy colours fill the space, enjoying the sweetness and happiness of the office.

衛(wèi)生間

綠白色的色彩選擇讓我們聯(lián)想到白云和青青草地，綠草的清新與芳香為空間帶來清新潔凈的舒適之感。門上柔和的線條讓空間不再呆板和壓抑，賦予空間私密與流動(dòng)性質(zhì)。

The choice of green and white colours reminds us of white clouds and green grass, and the freshness and aroma of green grass brings a sense of freshness and cleanliness to the space. The soft lines on the door make the space less dull and depressing, giving it a private and fluid nature.

我們希望整個(gè)空間的業(yè)主或來賓，都能聽到這首寫在折紙上的青蔥歲月的情詩。這是浪漫至極的永恒。

We wanted the entire space, homeowners or guests, to hear this love poem of the youthful years written on origami. It’s romantic to the point of eternity.

新娘房

區(qū)別于外面的綠意與生機(jī)，新娘房的設(shè)計(jì)偏重溫馨與柔和。柔粉色和淡紫色的色彩選擇加上暖白光的線條設(shè)計(jì)讓空間明亮又溫暖，仿佛一位待嫁的少女內(nèi)心的色彩，溫柔至極。

Distinguished from the greenery and vibrancy outside, the design of the bridal room favours warmth and softness. The colour choices of soft pink and mauve coupled with the line design of warm white light make the space bright and warm, as if the inner colours of a young girl waiting to be married are as gentle as can be.

衛(wèi)生間

我們?nèi)匀谎赜霉珔^(qū)和外立面的色彩設(shè)計(jì)，將白紙的立面融合進(jìn)干凈整潔的衛(wèi)生間，加以綠色裝點(diǎn)使得整個(gè)空間充滿著生氣與活力。

We still follow the colour scheme of the common areas and facades, integrating the white paper facade into the clean and tidy bathroom, and adding green decorations to make the whole space full of life and vitality.

綠野仙蹤版時(shí)尚空間，舒適的洽談區(qū)讓公區(qū)的氛圍濃厚而熾烈。四季常青的色彩讓空間充滿了生命力。

The Wizard of Oz version of a stylish space with a cosy negotiation area gives the communal area a strong and blazing atmosphere. The evergreen colours of the seasons fill the space with life.

新娘房A

新娘房的色彩由柔粉色變?yōu)槿衢偕粯幽軅鬟f出空間的溫馨與活力。對(duì)比外面的一片蔥綠，新娘房的橘色就像花兒一般嬌嫩綻放在空間之中，抒寫著一首關(guān)于愛情的詩歌。

The change of colour in the bridal room from soft pink to soft orange conveys the warmth and vibrancy of the space just as well. In contrast to the lush green outside, the orange colour of the bridal room is like a flower blooming delicately in the space, writing a poem about love.

新娘房B

圓形的吊燈裝飾著整個(gè)新娘房的空間，照亮新娘房溫馨的色彩。圓形拱門設(shè)計(jì)增加原本無窗的空間層次感，分割功能區(qū)域供新娘休息、換裝、打扮。

The round chandelier decorates the whole space of the bridal room and illuminates the warm colours of the bridal room. The round arch design increases the sense of hierarchy of the original windowless space and divides the functional area for the bride to rest, change clothes and dress up.

新娘房C

芋粉色與芋紫色系為空間帶來柔和淡雅之美。仿佛兩顆心永遠(yuǎn)連在一起，讓愛情永不散場(chǎng)。舒適的空間環(huán)境營(yíng)造美好的回憶。

Taro pink and taro purple bring soft and elegant beauty to the space. As if two hearts are always connected, so that love never breaks up. Comfortable space environment to create beautiful memories.

新娘房D

我們選用淡淡的灰色和柔嫩的粉色裝扮新娘房的空間，目的在于營(yíng)造一種溫馨浪漫的感覺。

衛(wèi)生間

潔白的墻壁加上碧綠的翡翠相間其中，清爽、自然、干凈是衛(wèi)生間的設(shè)計(jì)初衷。

Clean white walls with turquoise emerald interspersed among them, refreshing, natural and clean is the original design of the bathroom.

在夕陽、鮮花、草地間露營(yíng)休憩，感受時(shí)光的美好與溫暖。創(chuàng)造宜人宜居的露天殿堂，置身花園般的夢(mèng)境享受是我們的設(shè)計(jì)愿景。

Feel the beauty and warmth of time as you camp and relax amongst the sunset, flowers and grass. Our design vision is to create an open-air temple that is pleasant to live in and a garden-like dream to enjoy.

吧臺(tái)

吧臺(tái)的設(shè)計(jì)結(jié)合公區(qū)的整體氛圍，我們將其打造成綠色的樣貌，沉浸式體驗(yàn)視覺帶來的風(fēng)格享受。

The design of the bar is combined with the overall atmosphere of the public area, we make it look like green, immersive experience visual style enjoyment.

Chapter3

宴會(huì)廳設(shè)計(jì)

A廳

新娘走進(jìn)草本花園

感受宮廷之美

在旖旎仙境里追尋著愛

我們將宴會(huì)廳置身鮮花叢中

從神仙樹俯望整片草地

見證新人的浪漫時(shí)刻

The Bride Walks Into the Herbal Garden

Feel the beauty of the palace

Chasing love in an enchanted wonderland

We set the ballroom amidst the flowers

From the fairy tree overlooking the meadow

Witness the couple’s romantic moment

B廳

「披荊斬棘的哥哥」同款宴會(huì)廳

蘆葦蕩在池邊搖曳

新郎手握一枚鉆戒

月色下的晚霞令人沉醉

蜿蜒盤旋的白色小路

鋪墊著愛情的潔白神圣

The same banquet hall as “call me by fire”
Reeds swaying by the pool
The groom holds a diamond ring
The moonlit sunset is mesmerising
The white paths that wind around
Paved with the whiteness and sanctity of love

C廳

夕陽余暉灑向金燦燦的湖面

波光粼粼的水面泛起一圈圈漣漪

愛意在此刻得到雋永

新郎新娘攜手走進(jìn)婚宴殿堂

走進(jìn)人生的至美時(shí)刻

希望和愛在此刻生發(fā)

The setting sun pours onto the golden lake.
The ripples on the sparkling water.
Love is timeless at this moment
The bride and groom walk hand in hand into the wedding hall.
Into the most beautiful moment of their lives
Hope and love are born at this moment

D廳

尋覓大自然的芳香氣息

他們牽手走進(jìn)莊園

感受世界之美

花兒在此刻得到綻放

初遇時(shí)的浪漫

是你我的一次驚奇歷險(xiǎn)

In search of the scent of nature
They walk hand in hand into the manor
The beauty of the world
Flowers bloom at this moment
The romance of the first encounter
It’s an amazing adventure for you and me

E廳

他們淌游在水底

像魚兒一樣歡快自由

他們擁抱親吻

感受詩意的浪漫

水的靈動(dòng)

見證唯愛時(shí)刻

They swim under the water
They’re as happy and free as fish.
They hug and kiss
Feeling the poetic romance
The spirit of the water
Witness the moment of love

[ 原創(chuàng)聲明：本文為結(jié)婚產(chǎn)業(yè)觀察轉(zhuǎn)載；來源：宮設(shè)設(shè)計(jì)；轉(zhuǎn)載請(qǐng)注明作者姓名和來源。文章內(nèi)容系作者個(gè)人觀點(diǎn)，不代表結(jié)婚產(chǎn)業(yè)觀察對(duì)觀點(diǎn)贊同或支持。 ]